SunGod x New Era: Making Headlines

We’re excited to announce our latest partnership with the iconic sports and streetwear brand New Era, a collaboration born from a shared passion for sports and a commitment to sustainability. 

At SunGod, we continue to branch out with partners who share our passion for performance, sports, and community. Teaming up with New Era, a brand with nearly a century of heritage, allows us to bring our modern vibrancy together with their timeless style, creating something truly special for both our communities. 

Shop the SunGod x New Era Headwear Collection.

9FIFTY Cap

With our new collection of MLB sunglasses being released this summer, we were looking to collaborate with community-led, performance-focused sports teams and fan communities. We're always looking for new ways to put our customers first, and our New Era collaboration allows the SunGod community to make headlines like their favourite teams with our new headwear collection. 

This partnership also champions sustainable innovation. We’re proud to be using New Era’s 100% recycled Repreve® fabric in our headwear, paired with our Infinite™ recycled frame material in our eyewear. And like any SunGod product, the whole collection is certified Carbon Neutral. Together with New Era, we’re not just pushing the boundaries of style and performance—we’re setting a new standard for sustainability-led design in the world of sports.

David Rogal, SunGod Partnerships Director, says:

“We’re incredibly excited about the potential in our partnership with New Era. This is a fantastic opportunity to collaborate with the world’s most iconic cap brand and create an exciting one-off line of products, that are as sustainable as they are stylish. Together, we’re setting a new standard for how brands collaborate to create a positive impact on the world.”

This is a one-off collection, so once they’re gone, they’re gone.

Shop the SunGod x New Era Headwear Collection today.