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See Better.

At SunGod, we see a better world; through our lenses, through our actions and through doing business better. Our planet is our playground, so we’re a community built brand that’s sustainable to our core. With you, our mission is multiplied and together we can See Better.

Proudly

B Corp™

Impact Report

2023.

The ins and outs of sustainability at SunGod.

Broken it?

We repair it.

Our Lifetime Guarantee.

We are King's

Award Winners.

We've won the King's Award for

Sustainable Development.

We are

Carbon Neutral.

Our Operations. Our Products. Our History.

Carbon Neutral alone is not enough.

Our Journey to Net 0.

Built to

Last.

Leave no

trace.

1% for the

Planet.

Infinite™

Recycled Frames & Lenses.

The Bike

Project.

Surfers

Against

Sewage.

Protect

Our

Winters.

At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for the planet. From our 1% for the Planet membership, to our Carbon Neutral products; from our charity partnerships, to our Lifetime Guarantee; protecting our playground lies at the heart of everything we do.”

Ali Watkiss, Co-Founder

Additional Resources.

Transparency and accountability allow for trust. Below you will find a copy of our Business Ethics, Company Code of Conduct, Environmental Policy, and Diversity, Equity and Inclusion Policy (DEI).

Business Ethics (PDF)
Company Code of Conduct (PDF)
Environmental Policy (PDF)
Diversity, Equity and Inclusion Policy (PDF)

Infinite™ Recycled Frames & Lenses.

Always looking forward.

Frames.

Our Infinite™ 100% Recycled Frames use the same ultra-durable material as virgin frames, but sourced and manufactured from 100% recycled plastic. The result? An equally enduring frame that is better for the planet, with a 7x lower environmental impact.

We know that our collective impact on the Planet matters. That's why we've expanded our Infinite™ 100% Recycled Frame Collection. Now available in Black, Navy & Grey across the Lifestyle and Pace Series™. And in our newest Lifestyle Series™ model, the Zephyrs™, available in every colour.

Lenses.

Designed in collaboration with Surfers Against Sewage, our 8KO® Infinite™ 50% Recycled Lenses are the latest sustainable step in our mission to See Better. The same enhanced clarity, with 50% recycled material.

Find our Limited Edition Surfers Against Sewage range here.

7x
lower impact with Infinite™ Frames than virgin plastic.
43%
lower emissions with Infinite™ lenses than virgin plastic.