• Over 19,000 ★★★★★ reviewsOver 19,000 ★★★★★ reviews
  • Voted Best Sunglasses by The Independent, The Telegraph, Runner’s World & moreVoted Best Sunglasses by The Independent,
    The Telegraph, Runner’s World & more
  • Lifetime Guarantee on every pair of SunGodsLifetime Guarantee on every pair of SunGods
SunGod Basecamp London shopfront, in Covent Garden

13 March 2025

SunGod Opens London Store

Our first UK store is officially here

News

Big news: We're opening our first ever UK store in the heart of Covent Garden, London.

Until today, Basecamp Verbier has been the only place to try on a pair of SunGods in person. Now, we’re bringing that experience closer to home, giving you the chance to explore our collection first-hand. You asked, we listened.

This new space will be the ultimate hub for all things SunGod - shop our latest styles, meet our athletes, and take part in exclusive events. Plus, our team will be on hand to help you discover the range and customise your own SunGods, for a bespoke look and fit.

Opening in April 2025.

You'll find us at Henrietta Street, Covent Garden - we can't wait to welcome you!