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Get INSPIRED by the Insta Shop.

A small request: keep the blue skies coming.☀️🙏😎

#spring #cycling #sunglasses #bluesky

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Ultras™

Tom Evans wears SunGod Ultras at Arc of Attrition

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Ultras™

NEW NEW NEW ⚡️

Meet the latest addition to the Snow Series line-up. Introducing Alpine Beige. 🚀

Shop now via the @we_are_sungod link in bio to build your custom pair. ☝️

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Vanguards™

December Community Best Bits 📸

You know the drill, 1-10 which gets your vote?? ⚡️

#seebetter #community #december #roundup #highlights

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Ullrs™

Christmas camera roll through the lens of the SunGod Community 😎⁠
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Which best resembles your festive break?⁠ ⛷️🚴🏃‍♂️👌🍾☀️⁠
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#seebetter #community #christmas #cameraroll #pov #sunglasses #winter #snow #mountains

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Vulcans™

The perfect SunGod product rotation. Swipe for the 3 pairs of sunglasses that take you through the season. 😎⁠
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🏃‍♂️ Ultras™⁠
🚴 Vulcans™⁠
☀️ Zephyrs™⁠
⁠
Have you completed the line up? 👀⁠
⁠
#seebetter

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Ultras™

That feeling when you try our 8KO® lens technology 👌😮‍💨⁠
⁠
Scientifically clearer than the surface of the human eye... have you tried it yet? 👀⁠
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Link in bio.⁠
⁠
#seebetter ⁠

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Airas™

Trail Run Files 🎞️ Swipe to see how it ended... 👉️⁠
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📸 @gilly_photography⁠
⁠
#seebetter

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Airas™

Say hello to low light lens days⁠ 👋⁠
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Our Iris™ Photochromic lenses adapt to fast-changing light conditions⁠ for no lapse in vision and ultimate focus on the road. Available in HV Blue and Smoke - which are you choosing?⁠
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#seebetter ⁠
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📸: 3. oliviahugh

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Vulcans™

Limbering up for a new week, Monday let’s get it. 🙆👊

#seebetter

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Velans™

Vulcans™: A Community Favourite. 🏆👑

The question is... Top Frame or Full Frame? 👇

(p.s they're ✨seamlessly✨ interchangeable so you're allowed to say both 😏)

#seebetter

📸 1. @kitkarzen 4. @jbhague

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Vulcans™

Introducing 8KO® Water: the next generation of lens for aquatic environments. 🌊

Tested and developed with Challenger of the Record INEOS Britannia ahead of the 37th America’s Cup, the latest iteration of our 8KO® lens technology has been optimized specifically for sailing & watersports.

8KO® Water Lens Features:
💧 Enhanced hydrophobic coating
🌊 Salt-water resistance
😎 Enhanced anti-reflective treatment
🪩 Flat mirrored

Available in Ocean Blue. Shop now via the link in bio.

#seebetter

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Velans™

SunGod x New Era. Make Headlines. 🧢😎

Discover the Limited Edition Headwear Collection via the @we_are_sungod link in bio. 💥

#seebetter

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9FIFTY Cap

“I often get asked ‘why I run’” @a.culling 🏃

In our most recent Explore article, Anya Culling shares her journey from everyday runner to GB Marathon Athlete and her pursuit of fearlessness.

Tomorrow is ‘Never Give Up’ day, focusing on inspiring resilience and creating a positive atmosphere, so we’re asking you to share your ‘why I run’ below to inspire and motivate the SunGod community. 💪👇

Read Anya’s full story via the link in bio.

#seebetter #SunGodstepitup

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Ultras™

Team SunGod @ Paris 2024! 💥💥💥

A HUGE congratulations to every Team SunGod Athlete who competed at the Paris Olympic Games. Continue to raise the bar and inspire millions, we’re so proud to have you as part of our team. 👊

A special shout-out to those who brought home the medals 💪 comment your message of congratulations below 👇

🥇🥇🥇
🇫🇷 @paulineferrandprevot, Womens MTB Champion 🚵‍♀️
🇬🇧 @tompidcock, Mens MTB Champion 🚵‍♂️
🇬🇧 @ellieealdridge, Women’s Kite Champion 🌊

🥈🥈🥈
🇳🇿 @hayden_wilde, Mens Triathlon 🏃
🇮🇹 @eliaviviani, Men’s Cycling Madison 🚴
🇮🇹 @gannafilippo, Mens Time Trial and Team Pursuit 🚴

Head to our stories to discover a limited time offer to celebrate our Olympic Champions 👀

#seebetter #olympics

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Vulcans™

The weekend is ON and the SunGod Community are stepping it up! 🆙

That new sport you’ve been considering starting? Or that race you’ve put off entering? Consider this your sign to go for it. 👊

Head to the link in bio to learn more about the SunGod Step It Up challenge and enter for your chance win a performance bundle worth £1,500.

#sungodstepitup #seebetter

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Ultras™

It’s that time! 😎💯

We’ve captured the top 10 community tags from a sun-soaked July ☀️

Which one gets your vote for favourite? 👇👇👇

#seebetter

📸2. @huzi.png

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Ultras™

"You don't have to be fast to get started - just start wherever you are." ⚡

England Marathon Runner, newest member of Team SunGod and now latest Guest Author on SunGod Explore. Hey @a.culling! 👋

Discover Anya's incredible journey from everyday runner during the pandemic, to elite international athlete. Living proof that we all start somewhere.

Read the full inspiring article via the @we_are_sungod link in bio. 👆

#seebetter

📸 @tommy_leeming_

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Ultras™

It's giving *summer* ☀️☀️☀️⁠
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The pair MADE for days like this 😎⁠
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Shop our Limited Edition Solstice designs via the @we_are_sungod link in bio.⁠
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#seebetter #summer #sunglasses

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Zephyrs™

You loved Grape, now meet the FULL Miras™ collection. 😎⁠
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Shaped for smaller faces, the Miras™ are a small frame with big impact. A sleek, featherweight design that doesn't compromise on durability or performance.⁠
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Including a selection of all-new colourways, which is your favourite? ⁠
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Shop now via the link in bio. ☝️⁠
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#seebetter

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Miras™

Ready for something all-new? 🤩

An all-new colour in an all-new style: Introducing Miras™ in Grape. 🍇🍇🍇

Discover our latest addition to the Lifestyle Series via the link in bio.

#seebetter

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Miras™

Queen Courtney of HardRock 👑

Congratulations @courtneydauwalter, Hardrock Champion! You are a true inspiration and we are honoured to have you as part of Team SunGod. Keep pushing boundaries! 🫶

Send your congratulations to Courtney in the comments below 👇

#seebetter
📷: @oliver_denton

The mountains await, and Team SunGod Athlete @courtneydauwalter is ready. Here's to another epic battle at Hardrock - you've got this!

We can't wait to see you conquer every mile, with a new understated look... 👀😎 You will NOT miss these on the trails.

#seebetter

Back on the roads. 🚴🚴🚴

The mayhem of week one culminated with a gravel showdown which saw @tompidcock race his SunGods into second place - but the INEOS Grenadiers continue to fight at the Tour de France. 🇫🇷

@_carlosrc holds 7th in General Classification, fighting it out at the thick end of the race. Who knows how the second week is going to play out? 👀

Discover the INEOS Grenadiers Collection via the link in bio. ☝️

#seebetter #tourdefrance

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GTs™

You know the drill - here are our top 10 community tags for June! ☀️☀️☀️⁠
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Which one gets your top vote? Share in the comments below 👇⁠
⁠
Don’t forget to tag @we_are_sungod to be featured in the next!⁠
⁠
#seebetter

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Airas™

Can’t decide which pair are the best match for you? 😎 We get it, it can be hard to know which sunglasses to pick as your summer essential (let alone the endless custom decisions!)

Introducing the SunGod Guide to Summer Sunglasses ☀️☀️ ☀️

Walk through the Lifestyle Series to find your fit and understand the key things to look out for when choosing the perfect pair of sunglasses. Read now via the link in bio ☝️

What pair are you choosing? 👀

#seebetter #nationalsunglassesday

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Classics³

Experience endless summer with the SunGod Solstice Collection. 😎🌅

Shop now via the link in bio. ☝️

#seebetter

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Tokas™

Savour the Solstice. ☀️😎⁠
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It's Here. Discover the Limited Edition SunGod Solstice Collection, in celebration of the sun. Featuring all-new Gold Tortoise frames, Amber lenses and a Gold Solstice-engraved Plate. 🌅⁠
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Don't miss out on the pair of the summer, shop now via the link in bio. ⁠
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#solstice #seebetter

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Zephyrs™

That’s a wrap on May. 👋 June, we have one request: more sun please ☀️🙏⁠
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You know the drill, double tap and comment for your favourite community share, 1-10. GO.⁠
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#seebetter

📸 3. @thatcambodiancyclist

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Zephyrs™

Community best bits: bank holiday edition 📸

Which picture best represents your long weekend? 👇

🚴🐾🏃🍹🏎️😎

#seebetter

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Vulcans™

“I wanted my Ultras™ to be primarily about New Zealand, and to focus on the Kiwi culture I grew up around. Getting the local iwi involved to help me with the designs was a really enjoyable process - I’m grateful to them for permitting me to use the symbolic Jade in my Frame.” @hayden_wilde⁠
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As the World No. 2 Triathlete prepares to go for glory again this summer, we caught up with Hayden to dissect the process of designing his Ultras™ with SunGod. ⁠🎨
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Comment “Hayden” below and we’ll DM you the article 😎⁠
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#seebetter

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Ultras™

SPOTTED: Slate Blue, on YOU. 😎⁠
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We’ve rounded up the best snaps from the SunGod community in our colour of the season: Slate Blue. 🩵⁠
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Now available to customise across the entire Pace Series™, we want to know what style and lens colour you’re matching with the latest colour drop. 👇️

#seebetter

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Vulcans™

We love to see all the places you take your SunGods (and your SunGods take you!) 😎⁠
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With summer on the horizon, we need some inspiration. Where are you planning on travelling this upcoming season? ✈️⁠👇
⁠
#seebetter⁠

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Ultras™

You couldn’t get enough of the GTs when we launched last year - so we’ve brought them back.⁠ 😎
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With an all-new colour collection, which will you choose? ⁠
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Pick now via the link in bio.⁠
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#seebetter

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GTs™

Hands up for more of this sunshine! ☀️😎⁠
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Summer is on the horizon... which SunGods are taking you through the season?⁠
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#seebetter

📷 PC 1. @simonrphoto, @blacktrailrunners

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Sierras™

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Sierras™

Smile if you’re wearing SunGods: A @tourdetietema thread 😎⁠
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Don’t forget to tag us in your photos @we_are_sungod 🙌⁠
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#seebetter

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Zephyrs™

Sun’s out, SunGods on. 😎⁠
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The weekend is here and it’s set to be a sunny one, it’s time to get outside and show off those SunGods! ☀️⁠
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We love seeing your photos so make sure to tag us in your posts using @we_are_sungod 🙌⁠
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Don’t forget it’s also the FINAL weekend of our Factor 50 Strava Competition that could see you WIN £10,000 worth of Pro-Athlete Kit. So, if you haven’t already entered PLUS received 20% off SunGod, what are you waiting for? ⁠
⁠
Head to the link in bio to find out more and shop SunGod.⁠
⁠
#seebetter

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Vulcans™

SunGod Sunday but make it Bank Holiday Monday 😎

And what a bank holiday it was - you’ve been busy making the most of the epic sunshine ☀️

Which are your riding essentials? Vulcans or Velans? Tap to shop 👆

#seebetter

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Velans™

⁠📣📣📣 Calling the SunGod Community!⁠
⁠
Are you early in your running journey and have a question? OR are you a frequent runner willing to share some wisdom?⁠
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Drop your burning running questions below OR if you think you can help someone else out, answer where you can! Use this post to connect with and learn from the incredible community. 🙌⁠
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We'll kick things off. Always wear comfortable, lightweight, bounce-free sunglasses that provide 100% UV protection. 😎⁠
⁠
#seebetter #community

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Sierras™

The best of April with the SunGod Community. Which post takes the win? 1-10, GO.⁠
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Don't forget to tag @we_are_sungod in your posts 😎⁠
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#seebetter

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Velans™

One more time for the London Marathon. 🇬🇧
⁠
What a weekend. Firstly, a HUGE congratulations to all the runners who took on the 26.2-mile challenge, an epic achievement you should be so proud of. A special shoutout to those from the SunGod Community, we love seeing you smash your goals (in those SunGods)! 😎 ⁠
⁠
Massive thanks to everyone who came down to see us at the Red Bull HQ over the weekend, we loved meeting you all. Whether it was for the shakeout run or after party, the energy was unmatched and we can’t wait to get back out with the community again. 🙌⁠
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#seebetter

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Tempests™

Experience the Apex: Introducing the 2024 McLaren F1 Team x SunGod Collection. 🏁⁠
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Meet the latest limited edition designs featuring NEW Frosted Black frames, a selection of Papaya and Smoke industry-leading lenses, all finished with a McLaren engraving and the iconic speedmark detailing.⁠
⁠
Which model is your favourite? 👇⁠
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Find your new trackside style and shop now via the link in bio.⁠
⁠
#seebetter

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Zephyrs™

You all love our Ultras™, and it's clear to see why. Made specifically for runners, our zero-bounce frame has won not one, but two design awards! 🏆️ Here's what you have to say:⁠
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"My new go-to running sunglasses, awesome and extremely comfortable" - James K, USA⁠
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"Frame sits so nicely with no slip and the lenses wrap around for complete protection" - Sarah N, UK⁠
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"By far the best running glasses I have had and the quality is above anything I've tried" - Jeff B, Denmark⁠
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Shop now via the link in bio.⁠
⁠
#seebetter⁠
⁠
📸 1. @gabeinfante

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Ultras™

It's Marathon Weekend! 🏃⁠
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Good Luck to all those tackling 26.2 miles through the streets of London this Sunday, especially the SunGod Community! ⁠
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We'll be there! Come and find us at Red Bull HQ from 10am on Saturday and from 1pm on Sunday to say hello and test out some SunGods, as well as get involved in other events and giveaways! ⁠
⁠
Can't wait to see everyone smash it! See you there!⁠
⁠
#seebetter

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Ultras™

“2024 is a big year for me, one in which I’ll be chasing my dreams and giving everything to achieve my big goal. I’m thrilled that this path has been kept sharply in focus through my very own SunGod Signature Series.” @paulineferrandprevot 🦄🌈
⁠
Shop the Limited Edition Vulcans™ now via the link in bio.⁠
⁠
#seebetter

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Vulcans™

Did we just get a glimpse of the start of Spring weather? 👀🌤️🔥⁠
⁠
Grab your shades, the sun is bringing the SunGod Community out in full force. 😎👊⁠
⁠
#seebetter⁠
⁠
📸 @scott_cadby, @juliette_dennyy, @rianne_cycles, @duzzlion, @charlotteclarkeuk

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Vulcans™

A moment for the marathons. 🏃⁠
⁠
We’re well into marathon season and whether they’re full or half, completed or yet to be smashed, we’re stoked to be a part of your marathon journeys. ⁠
⁠
Hats off to Team SunGod making the miles look effortless. Don’t forget to tag us in your posts @we_are_sungod 📸⁠
⁠
Shop Ultras™ via the link in bio 😎⁠
⁠
#seebetter #marathon

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Ultras™

What more could you want from your sunglasses? ⁠
⁠
☀️ 100% UV Protection⁠
♻️ Lifetime Guarantee⁠
💪 Ultra-durable⁠
🎨 Customisable⁠
🕶️ Triple Layer Scratch Resistant⁠
🌍️ B Corp Certified⁠
😎 Interchangeable lenses for multiple styles⁠
🏆️Worn by world-leading athletes⁠
⁠
What’s your favourite feature? 👇️⁠

Tap to shop or visit the link in bio.
⁠
#seebetter

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Renegades™

Springing into longer days, warmer nights & brighter lights. It’s time to find your fit, as a new season comes our way 🌸 ⁠
⁠
Explore the collection. Link in Bio.⁠
⁠
#seebetter #springtolife

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Tokas™

Spring. It’s our thing. 🌤️⁠
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Find your everyday pair with the SunGod Lifestyle Series™.⁠
⁠
Shop the collection via the link in bio.⁠
⁠
#seebetter #springtolife⁠

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Tokas™

The SunGod Community were out in full force for the Bank Holiday weekend, and we’ve rounded up the top tags to prove it. From rides to roasts, it was a busy one. 😎 Vote for your favourite below 👇⁠
⁠
Don’t forget to tag us in your posts @we_are_sungod 📸⁠
⁠
#seebetter⁠
⁠
4. PC @jorenbenjamins

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Airas™

It’s official: longer, brighter days have landed. ⁠It’s time to add some colour. ⁠
⁠
Our top lens picks for the new season light? ⁠
✨️ Gold⁠
💎 Silver Blue⁠
🔥 Fire⁠
⁠
Featuring Airas™ with Silver Blue Lenses.⁠
⁠
Shop now at sungod.co 😎⁠
⁠
#seebetter

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Airas™

Spring Park Season is ON in our mountain hometown, Verbier, with @jameswoodsy and @guillaumeschutz 🔥⛷️⛅️⁠
⁠
#seebetter⁠

📸: @luciaharrison

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Ullrs™

Bank Holiday incoming: which style are you picking up? 🤔⁠
⁠
1, 2 or 3? Cast your vote 👇⁠
⁠
Shop all styles now at sungod.co 😎⁠
⁠
#seebetter

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Zephyrs™

We’ve partnered with @mclaren to bring one lucky winner our BIGGEST prize yet! Enter to be in with the chance of winning the following money can’t buy SunGod x McLaren F1 Team bundle:⁠
⁠
🎟️ A VIP McLaren race experience for two people
🏎️ 1x 2018 race used front wing signed by Oscar Piastri⁠
😎 2x Limited Edition 2024 McLaren x SunGod Collection Sunglasses⁠
⁠
Enter now via the link in bio. You really don’t want to miss this.⁠
⁠
#seebetter

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Zephyrs™

WIN a day skiing with the Queen of Freeride, @ari_tricomi 👑⁠
⁠
We’re running a giveaway with @ari_tricomi and our friends at @monsroyale & @atomicski.⁠ 🔥⁠
⁠
The Prize? A ski day with the legend herself, a €300 Mons gift card, a custom SunGod bundle and a pair of Atomic skis with bindings. ⁠
⁠
Enter now via the link in our bio. ☝️⁠
⁠
Hurry, comp closes this Sunday 24th of March so don’t wait! ⁠
⁠
#seebetter

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Vanguards™

Did someone say first day of Spring? 🌷🌤️🦋⁠

What marks the arrival of the new season for you?
⁠
#seebetter

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Sierras™

Have you heard? Our F1 family is growing. 🏎️⁠
⁠
Welcoming @williamsracing to Team SunGod. 🤝⁠
⁠
Two British brands, united by their passion for technical excellence⁠. SunGod is proud to be the Official Eyewear Licensee for Williams Racing.⁠
⁠
Keep an eye out for exciting things coming from this new licensing partnership very soon. 👀⁠
⁠
Hit the link in bio to find out more.⁠
⁠
#seebetter⁠

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Tokas™

Our latest SunGod Explore Guest Author, @tomreynoldswriter, isn't your average sports journalist. 🏃⁠
⁠
As a hardened ultra-runner and co-founder of @peak.divide, running is what gets Tom out of bed in the morning. A lover of big runs and bigger adventures, Tom recently faced up to one of his toughest challenges yet: an unsanctioned, unsupported relay race across the Atacama desert. ⁠
⁠
Hit the link in bio to find out how Tom tackled 500km of Chile's toughest terrain, in his own words. ☝️⁠
⁠
#seebetter

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Ultras™