See Better

Better products. Better customer experience. Better for the planet.

Since day one we've taken a pioneering approach to making better and more sustainable eyewear products, challenging and revolutionising an industry and having plenty of fun along the way. Timeless Design. Built to Last. Athlete Tested. Community Approved. Guaranteed for Life.

The design of our products and their Lifetime Guarantee make our eyewear longer-lasting and reduces waste.

Our products are proven to perform in the most extreme conditions - summiting Everest, traversing continents and crossing Oceans. But they are designed for you, for every day. To enhance your adventures, your morning runs, your early morning rides and your waist-deep powder days.

Life Looks Better with SunGod, we're looking forward to you joining us.

Our Commitment to Sustainability.

We're committed to reducing our collective impact on the Planet. We have 4 key programmes that help us achieve that:

  • Built to Last
  • Guaranteed for Life
  • Leave No Trace
  • Impact

Our Values.

Better Products.

Better Products.

We take a practical and innovative approach to product design - functional, innovative and performance-focused engineering, premium materials and unmatched performance. Our eyewear is built to last.

Better Pricing.

Better Experience.

You can only buy SunGod from SunGod. No distributors, no retailers, no middlemen. We deliver our industry-leading products as soon as they are ready direct from our warehouse in the UK, with no long lead times or retailer mark ups of the traditional model.

Better for the Planet.

Better for the Planet.

We build products for life, that's why everything we make is backed by our unrivalled guarantee. If you break them, we repair them (for free). Because we know repairing products is better for the environment than replacing them. Keeping your gear in play is better than throwing it away.

Better for you.

Better for You.

Our sunglasses and goggles have been tried, tested and proven to perform in the most extreme conditions. You supply the adventure.

Where you'll find us...

We are Carbon Neutral.

Our Operations, Our Products, Our History.

Embedded in our mission is creating products that are better for our planet. Eyewear products will always have an environmental impact but at SunGod, we’re committed to minimising this wherever possible - through lower impact packaging, improved transport solutions, by increasing our use of recyclable materials and utilising better manufacturing processes, and by supporting causes that raise awareness for climate change.

Whilst most brands measure and offset only their operations to claim carbon neutrality, our planet is also our playground so we deeply care about the impact we’re causing. That’s why we’ve gone further, footprinting in detail both our operations and our products since day 1 (back in 2013) to truly measure and offset our entire impact.

Every SunGod product is Carbon Neutral. Working with ClimatePartner, we’ve calculated the carbon impact of each product through production, transportation, logistics and disposal, and neutralised that impact through certified offsetting projects, dating back to the very first product we sold.

The elements are integral to the sports we love, so our chosen offsetting projects align with our passion for our outdoor playground:

Solar Bambous, Mauritius

The construction and operation of Mauritius' first large scale solar power plant. This project saves carbon emissions and improves the local population's supply of clean energy.

Wind Salodi, India

A wind power project based in the Thar Desert in Rajasthan, India with 37 wind turbines and a total capacity of 29.6 MW, supplying renewable energy to the local community. The project develops transportation infrastructure and stabilises the power grid in the region. This attracts businesses, creates jobs and improves standards of living.

Earth Phrao, Thailand

ClimatePartner’s first biochar initiative incentivises farmers to produce biochar and use it for agricultural purposes, such as soil additives. Biochar is a permanent carbon sink and therefore makes a valuable contribution to climate action.

Water Plastic Bank, Worldwide

A multi-country project helping keep our oceans clean. In Haiti, Indonesia, Brazil and the Philippines, locals collect plastic waste and exchange it at local collection points for money, food, drinking water or even school fees. This project makes sure that less plastic ends up in the sea and instead is recycled and turned into so-called Social Plastic.

Learn more about our offsetting projects through our ClimatePartner certification page.

But, Carbon Neutrality alone isn’t enough and we’re committed to continual improvement. Having measured our carbon impact we now know exactly where we can improve, unlocking significant reductions in carbon emissions as we double-down on our efforts in the global journey towards Net Zero.